Dynamic Pricing
Dynamic pricing software helps retailers and e-commerce teams adjust pricesbased on market conditions. In fast-moving categories, the biggest challenge is not changingprices, it’s keeping profitability protected while prices change frequently. PRICE is dynamicpricing software designed for margin control: it retrieves competitor prices daily, matchesproducts automatically, and evaluates margin impact before price changes go live.
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Dynamic pricing is the practice of updating prices in response to market signals such ascompetitor moves, demand shifts, stock availability, or seasonality. It is commonly used in retailand e-commerce to stay competitive, especially when competitors update prices frequently.
Dynamic pricing increases speed, but it can also increase risk. When price updates happenfrequently, margin impact becomes harder to anticipate, especially across large catalogs.Margin control adds guardrails that ensure pricing decisions remain aligned with profitabilityobjectives before they are published.
Reliable dynamic pricing starts with consistent competitive data.
PRICE retrieves competitorprices every day, using a competitor set and coverage scope defined with your team (markets,channels, categories).
PRICE operationalizes dynamic pricing with a simple daily workflow:
• Retrieve competitor prices daily across defined competitors and markets.
• Match products automatically, including equivalent products, similar items, and alternatives.
• Generate daily price deliverables that can be reviewed, exported (Excel), or pushed viaAPI/feeds.
• Evaluate margin impact and apply guardrails before publishing changes.
PRICE generates daily deliverables so pricing teams can act quickly. Outputs can be reviewed inthe platform and delivered in the format you need: Excel exports, flat files, scheduled feeds,webhooks, or APIs.
Margin control requires clear constraints. With PRICE, teams can set minimum or target marginsand other constraints by SKU, category, or brand. Price changes can be automatically approvedwhen safe, flagged when at risk, or routed for approval before publishing.
PRICE is designed to integrate with existing stacks without heavy disruption. Most teams areconnected in days to a few weeks, depending on data availability and scope.
Integration options:
• API-first connections
• Scheduled imports/exports
• Flat files (CSV/Excel/SFTP)
• Webhooks
FAQ
Have questions about PRICE? Here are the most common ones to help you get started.
Elevate your business
Request a demo to see daily competitor matching, deliverables, and margin guardrailson your real data.
